Company PRESENTATION

• Name: K‑Youty Sàrl
• Sector: Cosmetics / Beauty – Korean skincare (K‑Beauty)
• Location: 56 Grand-Rue, L‑1660 Luxembourg
• Founded: December 2024
• Legal Status: Private limited company (SARL) – Trade register B291995
• Team size during my internship: 3 people (manager, part-time colleague, and me)

HISTORY

K‑Youty began as a digital platform inspired by the founder Aline’s family heritage in skincare. The idea grew from strong demand among the Luxembourgish community in France, and eventually led to the opening of a physical store in Luxembourg.
The brand reflects three generations of women passionate about beauty, combining tradition and innovation. K‑Youty is now a “temple of K‑Beauty”, offering both products and personalized skincare consultations.

 Practices & Values

• Personalized experience: Each customer receives tailored skincare advice based on skin condition, lifestyle, and even stress level.
• Holistic approach: Some consultations begin with breathing exercises to promote relaxation.
• Carefully selected brands: Directly sourced from Seoul, Incheon, and Gongju, with a focus on authenticity and exclusivity.
• No commission-based sales: The priority is customer satisfaction and loyalty, not pressure to buy.
• Community and events: K‑Youty regularly organizes skincare workshops, cultural events, and product launches.